Becoming Customer-Focused
"Strategic Marketing, Sales, and Customer Service"
Use Systems Thinking to focus your entire organization and culture on the customer—both external and internal customers.
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YOU WILL:
- Define, build, and sustain your positioning in the marketplace vs. the competition.
- Learn how to become a customer-focused, world class organization.
- Develop strategic marketing and sales plans, programs, and accountability.
- Understand the competitiveness triangle and needed strategic marketing research for superior customer results.
- Review the research-based customer-focused 15 commandments of marketing leaders.
- Discover the crucial importance of a "customer-recovery strategy."
- Explore "common sense" selling—focus your sales force and increase your rate of closes.
- Discover how to locate and meet the customer's "unarticulated" needs.
- Learn how customer service has two dimensions—both crucial, but different.
- Discover why most strategic planning teams are naturally internally focused and how to change that quickly and permanently.
- Explore customer measures that drive organization-wide change.
- Assess the current state performance of your marketing and sales strategies, actions, programs, 4Ps [?] and accountability for 21st century success.
- Learn how to "think dumb and think differently"—like a fox!
- Define the similarities and contrast the differences between marketing and sales.
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Click on the button below to request your FREE "Fundamentals of Strategic Marketing and Sales" ARTICLE from the Haines Centre for Strategic Management.
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Click on the images below for a FREE pdf copy of “Strategic Marketing and Sales Planning” and “Total Marketing Concept” Job Aids (color models).
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